Are You Fed Up With Regular Blog Posts? 5 Content Types to Drive Traffic!

13 Mar 2015
Are You Fed Up With Regular Blog Posts? 5 Content Types to Drive Traffic!

Since blogging is a journey with twisty roads, you may feel like altering your content strategy from time to time; that doesn’t necessarily mean what you are already doing is not working —just remember, there are always better paths to walk!

If writing long textual blog posts does not satisfy you anymore, both in terms of self-fulfillment and driving traffic, there are still other content types to give a try.

As you know, things started to get more and more visual and audial recently; that’s why you might need to shift your focus to the tools of new media.

Don’t get us wrong, you don’t need to revise your whole strategy to apply these content types; simply choose the ones you like and start injecting them into your blog posts.

Don’t forget to start small: Once a week is still better than nothing!

If you want to drive more traffic to your blog and change the way you’re writing, here are 5 attractive content types for you!

1) Infographics

The word speaks for itself; infographics are the perfect way to distribute information with the help of visual methods.

When you first hear the word, you may think: “Oh, I’m not good with the numbers.” Don’t worry, they are not all about the data and dull numbers to analyze!

Through an infographic, you can share any kind of information including yummy recipes, a political discussion or a book summary. Any kind of valuable information in this form will be appreciated by your readers and have a higher chance to go viral.

Trust us, infographics are the new lovemarks of blogging; they are easier to read, visually more attractive and -of course- more shareable!

The best part is that they have a great look on social media, as well. Make a quick search on Pinterest about infographics, you’ll see plenty of results even on such a targeted platform.

You may not be a designer, that’s no problem, because we are not either! However, you’ll find several services -both free and paid- to help you guide with that. Thanks to great and easy services, such as Piktochart, you can easily become your own designer.

Action: Check out these great tools and create your first infographic!

2) Podcasts

Podcast is definitely not a newbie among these content types, but it still rules!

The greatest advantage of creating podcasts is that they are easy to make and you don’t need any extra software; only a decent microphone and an iTunes account would be enough!

Many people prefer listening to podcasts over other content types, because you can take them anywhere with you and start getting the information you need anywhere you want; during an exercise or the way back home!

After creating a podcast record on iTunes, you can simply share them on social media channels and your blog. As a major bonus, if you transcript the recording and provide a full text with the podcast, you’ll both add an SEO value to your blog post and ease the user experience for those who are not fond of podcasts!

Podcasts have great value in themselves, because you would be adding your voice to them and people love hearing a human proof.

The scene is all yours; you decide on the length, content and frequency of your podcasts. It is a great content type especially if you are into creating a series in your blog topic.

Action: If you need an alternative to iTunes, check these podcast services and choose the best one for you.

3) Video Tutorials

We are sure that you’ve come across this content type before; whether for installing a new software or an artsy D.I.Y project.

Videos may take a little more time, compared to infographics and podcasts, but they contain almost their value combined.

Nowadays, many people make YouTube searches to find how to do something; why not provide them the exact thing they are looking for?

You can easily shoot a video tutorial at home, with your webcam and microphone and after a simple editing you’ll be ready to share it on your blog and all social media profiles.

Video tutorials are attractive to watch, because they are the most visual form of addressing a problem and offering a solution. Moreover, the human proof is doubled, because your visitors will see who you are in person!

You probably know about all those ladies on YouTube who make thousands of dollars by posting make-up tutorials, does it seem too hard?

No! The key here is that they can anticipate the possible problems and questions of their audience -being women here- and provide applicable solutions for them. Many people love watching them, because video tutorials are the most vivid form of content; plus, they are highly shareable!

Action: Make a quick search on Quora and list 10 common questions that you can offer solutions in a short video format.

4) List Posts

Just like this one!

List posts now rule the Internet, because they are far easier to read and they almost summarize themselves. While going through a list post, you can easily tell if it has valuable information for you, because subheadings say it all!

Creating list posts will make you look like a total pro, because today’s most famous websites and magazines are already using it.

When your title says “25 Tips on Content Marketing”, the reader will automatically know what they can get -more or less- from your blog post.

Have you ever seen how many list posts are there on BuzzFeed? They knew the magic of numbers and built one of the world’s most viral websites on that content strategy.

Lists also work great on social media; get ready for comments like this: “Number 7 is sooo me!”

Of course, you wonder what this “number 7″ is and suddenly find yourself clicking the link. Such a magic!

Trust us, list posts are not a fad; they’ll stay with us for a very long time. Why don’t you create one now?

Action: Take an old, long blog post and split it into small parts. Don’t forget to mention the “number” in your headline!

5) Reviews

Previously, we’ve mentioned how reviews can ease your workload when you are out of new blog post ideas. Reviews would also contribute to your blog traffic, because people care about others’ ideas —even if they don’t know them!

“Word of mouth” is still one of the most influential ways of marketing and especially in the “Blogging Era” your words always have the potential to go viral.

Have you ever googled a product before buying it? Even if you haven’t, many of us do it every day!

Please, don’t be biased towards reviews; they do not always mean advertising. A good review should work both ways; you should freely talk about the pros and cons at the same time.

A well written product or book review will contain a great value, because you’ll be presenting your opinion on a certain concept, which might provide the reader a whole new perspective.

As a branch of review posts, comparison would also do great in driving traffic and gathering the attention of your readers, because that’s exactly when we consult with bloggers —when we can’t decide between our options!

Comparison posts do not always have to be material, such as “Apple Watch vs. Pebble Time”; you can even offer two possible solutions to a spiritual question.

In short, writing reviews is a great way to express your opinion on a concept or a product, with a high potential to make you an authority in your area.

Action: Find 5 concepts or products you can review objectively and write down their pros and cons.

Let's Read!

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Have fun!

A World Gone Social
Ted Coine, Mark Babbitt

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