Adidas Originals: Keep It Clean on Instagram!

29 Jan 2015
Adidas Originals: Keep It Clean on Instagram!

Adidas Originals is a sub-brand of German multinational corporation —Adidas. Since it’s a category specialized more on the youth and casual sportswear, one expects Adidas Originals to be great in the social media game. Let’s see whether this is the case!

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Well, the stats say it all…

Adidas Originals is the second best brand on Instagram, right behind Nike —which we’ve covered on Snug Social before.

With more than 4 million followers, Adidas sure knows the basics of the platform and how to engage with their customers. Despite being such a big brand with a large follower base, Adidas Originals never gets enough!

Keeping things simple and consistent are the essentials of Adidas’ success on Instagram.

Always Stay In The Game!

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Adidas Originals does a great job by keeping their Instagram page up-to-date. The followers get what they need —no more, no less!

The brand posts -on average- 3 photos a day. That’s something even average businesses ignore doing today.

If you want to be worth following and keep your existing followers with you, start taking daily pictures!

Show some faces, too!

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What we loved most about Adidas Originals’ content strategy is their use of clean photos. Although they have a mix of human faces and product shots, the contents are sharp and straight.

Direct shots of objects on a clear background is one of the most loved content types on Instagram, and Adidas sure knows that well!

Adidas also does a great job with human faces; they never forget to balance bare product promotions with real people. They know how to use their models in an artsy, but “Instagrammy” way!

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Of course, Adidas has this giant advantage of working with several celebrities as brand ambassadors. Don’t worry, you don’t have to have your own Nicki Minaj for that; you can always use your employees’ or team members’ faces to humanize your brand!

As you know, Instagram is a photo-based application and if you need a little more success in the game, you may try to rely less on “hashtags” and more on the content. Next time when you post a photo on Instagram, try to keep it cleaner and you’ll see what Adidas means!

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