Need a YouTube Account For Your Business? Follow These 4 Simple Steps!

13 Jan 2015
Need a YouTube Account For Your Business? Follow These 4 Simple Steps!

You may be aware of the fact that we can never get enough of social media! Whether your business or website is about fashion or hardware, you have to be on several networks at the same time. And these days, YouTube is just one of them.

Creating a YouTube account for your brand or business is, in fact, not quite different than wandering with your personal account and listening to your favorite songs. Well, as a brand, you may need to be neater and more interesting!

Even if your business has nothing to do with videos -that seems almost impossible- you can still create a channel to introduce yourself. Your fans or customers will get to know you better, if they can easily see what you are interested in.

In short, there’s always a good excuse to use YouTube! And if you hesitate on how to, we’ll make things easier for you. Just follow these four simple steps, and you’ll have a pro-looking YouTube account for your business.

 

1) Create Your YouTube Account

As one would expect, you would need a Google account at this step since YouTube is a part of the bigger Google family. We recommend you to create a separate Google account, unique for your brand’s name and information. Remember, you are not a human being anymore, you are a brand!

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If your brand already has a Google Plus page, things are even easier for you. YouTube will automatically import your account details into the platform and help you to sign in instantly.

If you don’t have a Google Plus page, don’t worry, creating a YouTube account will automatically bring you a new Google Plus page!

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Any questions on Google Plus pages? Check this post!

 

2) Set Up Your Channel

A YouTube Channel is the place where people find information about you and quickly view all your videos. In short, it’s your unique profile on the network.

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If you sign in with your Google Plus page, you’ll be skipping this step because Google can sync them all!

Setting up a channel is a no-brainer. Here, you should be careful about adding a business logo and name. Again, Google will use them both on YouTube and Google Plus. Choose wisely!

create_a_channel_for

And that would be the case for Google Plus page owners. Much more simple!

Summary: Yes, we recommend you to sign in with a Google Plus page…

 

3) Design Your Channel

Here comes the best part; customization.

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Before, we’ve talked about how you can design your social media images. Now it’s a good time to make use of them. Free services like Canva will offer you proper dimensions and beautiful templates.

Create a simple and well-fitting cover photo for your brand, just like on Facebook and Twitter. Upload your logo, fill out your channel description, insert your website, and you’re ready to go!

Recommended Channel Art: 2560 x 1440 px

 

4) Meet Your Creator Studio

YouTube’s Creator Studio would be your Admin Page. Here’s where you’ll create content and manage your YouTube account. You can reach Creator Studio; anytime you want by clicking on your profile picture at the top right.

creator studio

 

YouTube’s Creator Studio consists of 6 main parts:

  • Dashboard
  • Video Manager
  • Community
  • Channel
  • Analytics
  • Create

 

Well, they all tell themselves. Here you’ll be able to have a quick look at your profile, upload videos to your channel, create playlists and -our favorite- check your Analytics!

No worries, Creator Studio will always be there to guide you. Since you’ve already completed your business account, you can start publishing!

youtube account

 

Of course, don’t ever forget to check your Analytics!

Bonus: If you are looking for YouTube Ads for your brand, check out this link.

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How do you use YouTube for your business?