InstaKors: Instagram Shopping by Micheal Kors
Luxury fashion brand Michael Kors has changed the way of e-commerce. The worldwide popular brand started a special way of shopping experience via Instagram.
Micheal Kors named its new feature “#InstaKors” which has been announced via social media channels and e-mailing. If you recall, the brand has also been one of the early adopters of Instagram Advertising.
With #InstaKors, users sign up on the webpage and connect their Instagram accounts. When the users like a photo on Instagram with the hashtag of #InstaKors, they receive an e-mail with product details linking to the online shop.
With more than 3 million followers on Instagram, Michael Kors both makes the shopping experience easier and has the advantage to reach potential customers.