Tinder Against Sex Trafficking: A Social Responsibility Campaign
Immigrant Council of Ireland and Eighty Twenty, the advertising agency, have worked together to create an impressive campaign. Ireland’s first Tinder-based social responsibility campaign aims to fight against sex trafficking, by using the popular match-making application.
Since Tinder is a mysterious platform in nature, you never know who will come next when you swipe through users. The agency and the Council came together to surprise mostly men and raise awareness on the issue.
The team created real Tinder accounts, to make everything look perfectly normal. When you visit project’s accounts which seem to belong to beautiful models, first picture looks just fine. When you continue swiping through the photos, they transform into sex trafficking victims.
So impressive, so right.
The last photo of each account clears the message: “The physical scars of sex trafficking eventually fade. The mental scars last a lifetime.”