Unilever: Social Responsibility and Social Media
Unilever is an Anglo-Dutch consumer goods company. You are probably aware that the multinational giant’s product range is pretty wide. Now it’s time to see how a corporate business uses Facebook, apart from its products.
We won’t go into the details of Unilever’s product and career pages. They are independent pieces of platforms. Our aim is to see how a corporate business generates content and moderates its page.
Not surprisingly, Unilever works from one main Global Page.
With more than 2.8 million likes on the corporate page, Unilever’s fans are mainly dominated by 4 countries: Brazil, India, Indonesia, and United States.
We’ll see how Unilever manages its global page and what we can get out of their rights and wrongs!
Focusing on the project!
Unilever prefers not to use its regular logo on the corporate page, but redesigns it according to the current project. In parallel with the rest of the page, cover space is dedicated to social responsibility, too.
Cover design expresses the corporate culture and supports the ongoing Project Sunlight, consistent with the profile photo. We really liked the use of a slogan and a quotation which strengthen the case. The image here gives the hints that you’ll be seeing lots of issues on children on this page.
Social responsibility on social media!
Unilever spared its corporate Facebook page for solely social responsibility projects. They support their worldview and corporate culture with impressive images.
The page focuses on the projects launched and supported by both the “Unilever” brand and the products under the name. Questions raised by the page makes you think about global problems, like human rights.
The brand seems to be raising too much criticism. It’s hard to be this big sometimes. Many of the comments are left unattended and unfortunately, this overshadows the good deed done by the company.
Despite all, we still want to thank Unilever for dedicating a page of almost 3 million people for social responsibility projects.